Creative Strategy Services
From end-to-end creative strategy to hourly consulting, I offer packages for most budget levels
Full Creative Strategy
Think of me as your in-house fractional creative strategist.
For brands looking for end-to-end creative strategy services.
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Research: audience research, competitor landscape and past performance analysis.
Ideation: Once I have all of the research laid out, it’s time to develop your creative concepts and messaging angles.
Briefing: I’ll develop detailed briefs, video scripts and storyboards for each concept and work collaboratively with your design/editing team to bring the concepts to life.
Note: if a concept calls for UGC, I will also source and manager all creators
Analysis: Once creative tests are live, I’ll be monitoring ad performance (both primary and creative metrics) to determine what’s working, what isn’t and how to proceed with the next round of concepts.
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Brands spending +$30k/mo in ad spend and looking to have a dedicated creative strategist handling everything from A to Z.
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Month to month retainer packages.
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Retainer packages tailored to your needs, ad spend level and number of platforms.
Starting at $2,000 USD per month.
Please book a call to discuss a tailored package.
Concept Sprint
Partner with me on a set number of concepts per project.
This package is designed for brands looking for full creative strategy but on a smaller scale.
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Research: audience research, competitor landscape and past performance analysis.
Ideation: Once I have all of the research laid out, it’s time to develop your creative concepts and messaging angles.
Briefing: I’ll develop detailed briefs, video scripts and storyboards for each concept and work collaboratively with your design/editing team to bring the concepts to life.
Note: if a concept calls for UGC, I will also source and manager all creators
Analysis: Once creative tests are live, I’ll be monitoring ad performance (both primary and creative metrics) to determine what’s working, what isn’t and how to proceed with the next round of concepts.
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Bigger brands wanting to diversify their creative through an additional creative partner. Partner with me on a set number of concepts per month.
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This is also ideal for brands new to hiring for for the creative strategist role. Perfect way to ease your way in through a set number of concepts and get to know my working style!
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5 Week Sprints.
Week 1: Research & Ideation
Week 2: Briefing
Week 3: Creative production
Week 4: Launch creative
Week 5: Analyze + Repeat (or move into Full Creative Strategy Package)
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Starting at $1,500 USD
Audit & Roadmap
Get a second set of eyes on your ad performance & fresh new concept ideas.
This package is designed for brands looking to better understand their current ad performance and what to do next.
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PART 1: AUDIT
My full creative strategy research process including audience research, competitor landscape and past performance analysis.
All research findings packaged into easily digestible deck to give you a better understanding of:
who your audience is, their pain points and desires
how to stand out against competitors
what’s currenty working in your ad account and where you might be losing your customers
Decks and Looms shared with you so you will have full access to refer back to the information after the project ends.
PART 2: ROADMAP
From the research, I will put together a recommendation of 4 ad concepts to start off with including:
a concept overview
testing hypothesis
swipe file of ad inspo
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Small to medium sized brands currently doing everything in-house and wanting an external expert to come in and provide fresh ideas or advise on what they can improve upon.
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2 Week project
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Starting at $1,250
Hourly Consulting
Want to book a 1:1 chat directly with me and ask me anything?
This package is designed for brands looking for quick creative strategy consulting.
Book your hourly consulting here.
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A 1 hour call where you can ask me anything about creative strategy.
The more info you give me before the call, the better! That way I can come prepared with some actionable advice.
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Brands with specific questions around creative research, performance, or creative strategy processes
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Smaller brands looking to learn from an industry expert.
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1 Hour call
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$500
Some of the AMAZING brands I’ve worked with.
10+ Years
Media Buying & Paid Media Strategy Experience
$1M+ Monthly
My Ads Are Spending, On Average $1-2M per Month
5+ Platforms
Meta, TikTok, Snapchat, Pinterest, YouTube