I'm a freelance performance creative strategist with a keen eye for developing ad content that resonates and converts. My focus is helping eCommerce brands transform their paid social campaigns through performance creative backed by a data-driven creative strategy. I'm also known for coming in and helping brands establish creative systems and processes to help scale their creative testing.

Prior to freelancing, I worked agency-side for 9+ years leading digital strategy and execution (media buying) for brands across many verticals including eCommerce, financial services and QSR.

I'm also an experienced content creator having grown my TikTok community in the parenting niche (@genevievecrebbin). Understanding the organic content landscape has allowed me to craft ad content that truly resonates and is in line with what's currently trending. As well, having an in-depth understanding of UGC from the creator's side allows me to brief creators in an effective way that brings concepts to life.

All of this combined means I am truly immersed in the world of paid social and fully understand all aspects including the media analytics and what's needed to create paid social content that drives results.

Ready to transform your paid social campaigns?

Let's chat! 👩‍💻

A little about me outside of work:

👧👦🐶 Mom to two amazing littles & one mini schnauzer

☕ My go-to coffee order is a half sweet vanilla latte

✈️ Bali is my favourite travel destination (so far!)

🤳 I share my everyday life as a mom of 2 over on TikTok

📍 Based in Calgary 🇨🇦 but would much rather live by the beach